IN SERVICE OF

Browse → All Work • Editorial • Commercial

American Eagle x Dazed MENA - Gather to Game
2026

Gather to Game. A gaming tournament produced for American Eagle in Riyadh. Creative direction and spatial design for an immersive venue built around Saudi gaming culture — designed and programmed for the region's top streamers and creators.

Client: American Eagle

Event, Creative Direction, Experience Design, Commercial

Nike - Beity Beitkum
2025

Beity Beitkum. A cultural dinner and experience produced for Nike, exploring the idea of home as a site of gathering, identity, and community.

Client: Nike

Event, Creative Direction, Experience Design, Commercial

H&M — Notes on Being2025

Notes on Being. A spatial and graphic design commission for H&M MENA, translating a brand concept into a physical event environment.

Client: H&M

Spatial Design, Graphic Design, Event, Commercial

H&M Dubai Relaunch
2025

A limited edition graphic tee designed for the H&M Dubai store relaunch, produced as a city-specific collectible.

Client: H&M

Graphic Design, Product, Brand, Apparel

Kokoroko Tour Photobook
2025

A limited edition tour photobook for Kokoroko, art directed to document the band's live world and released as part of a bundle.

Pub: Kokoroko

Editorial, Print, Art Direction, Photobook

Sample Chief
2023-2026

Poster designs for Sample Chief.

Graphic Design, Print, Illustration

Together for Palestine
2025

A charity t-shirt designed in collaboration with Together for Palestine and Dazed MENA, with proceeds going directly to relief efforts.

Client: Together for Palestine

Graphic Design, Print, Apparel, Editorial

For new business enquiries please email: daoud@inserviceofall.com

Information

In Service Of is a creative studio working across direction, production, and strategy. We make work that means something, for brands willing to say something real. Our practice spans editorial and commercial, campaign and concept, image and word. We exist within a global network of editors, image-makers, writers, and cultural thinkers, collaborators who bring a point of view, not just a skill set.

